Big Problems for Big Manufacturers from Big Countries

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Escalation in trade tensions between two economic giants China and US put the world’s 2nd biggest smartphone manufacturer in a tight spot. US President Donald Trump had positioned Huawei on list of entities that have been banned to operate in the US. This resulted for Google to block the company from having access to Android software.

Should Huawei Retaliate?

For Huawei, this puts them in a dicey situation and many US companies are facing huge threat if China retaliates by banning products from America as well. Bloomberg has reported that Apple is now preparing for that issue, which is considered to be a major one, given the fact that Apple is generating nearly 20% of its sales in the said country.

You’d think that it’s great news for Huawei. After all, what company would not want a government to kick one of its strongest competitors in the market? Then again, Huawei CEO Ren Zhengfei has a different perception about things. In an interview, he said that China should not respond in kind and that if it ever happened, he’ll be the first to protest.

No one can blame him if he’d reacted differently. As of now, his company is facing multi-front battle which includes finding replacement OS for their mobile devices, wherein they have flawlessly resolved in a matter of months.

Friendly Competition

But there’s nothing that you have to worry if you live in other countries. The feud between these countries is only within them. So if you live in Sydney and has an iPhone and it got broken, you can still easily find iPhone repair Sydney stores.

Back to Ren, he’s opinion regarding competition just makes sense…

In an interview, Ren had referred Apple as his teacher. He stated that if there’s no Apple, there’s no mobile internet. Meaning to say, Ren made it clear that he views Apple both as a competitor and a vital contributor to the tech industry as a whole – more so an innovator which opened doors for various companies to step up such as Huawei.

Additionally, he does not want to see future government actions restricting the ability of Huawei to sell in vital markets such as in US as well as its allies.

A Guideline to Online Political Advertisement

Politics, Technology

Online political ads is a type of campaign that aside from helping candidates share their opinions publicly can also give a great influence on public polling. Moreover, this online political advertising may also help them to boost the candidates chances in the race. Generally, we are very familiar with political campaigns utilizing the most typical TV advertisement. However, public relations, marketing, and politicians over online political advertising, such as those past ads seen over the Facebook feed, has already changed intensely over the decades.

The Online Political Ads

Compared to TV ads, which connect to the voters with similar mass messages, online campaigns actually know definitely a lot about you as a voter. It is according to your age, location, income, sex, or even if you’re an avid viewer of a particular TV show in which you can be targeted. Their manner of messaging to your possible response can be filtered by them.

The way they do that

Online political ads is a little bit more similar with the Weekly playlist on Spotify rather than the traditional TV ad. Political advertising online utilizes loads of details regarding your past activities and match it to the ads that you will be seeing. Basically, it is through data brokers in which these data can be generated. Data brokers collect public data regarding marital status, home ownership, income, and which newspaper are you reading.

Having those information, informed guesses regarding your political point of views can be created. They can also assign a profile to you in which they sell to some political advertisers. Afterwards, their campaigns that will appear to you will most likely persuade you to vote for their candidate. Those ads will generally appear on various places online and those may contain the most powerful Google Ads scripts.

The top notch of political ad targeting

It is said that Facebook is the number one spot for political ad targeting. Whatever you do on Facebook is being monitored by Facebook. Whatever your activity is, you like a post, you post a comment, update your profile, these can all be tracked and monitored by Facebook. And all these data are being utilized to know your political opinions.

Political ads over television and radio are being governed by strict ruling of the Federal Election Commission. However, those rules have not maintained in effect with the new online targeting